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Dubai Gears Up for the Grand Debut of “Eternal Runway” – A Luxury Fashion Showcase by Emirates Holding Group & MOVe

By: Best in The Business | May 28, 2025

Emirates Holding Group, in strategic partnership with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle vertical of Rose Merc Ltd. India, is proud to announce the launch of Eternal Runway—the first edition of an elite fashion experience under the Emirates Luxury Show brand. The event is scheduled for 4th July 2025 at the Marriott Al Jaddaf, Dubai.

As a flagship initiative of Emirates Holding Group’s Events Division, the Emirates Luxury Show stands as a premium lifestyle platform based in the UAE. Eternal Runway is set to become its signature event, establishing Dubai as a vibrant international fashion destination.

A Cross-Continental Fashion Exchange
Conceived by MOVe, Eternal Runway aims to foster cultural and creative collaboration between the Indian subcontinent and the Middle East. This exclusive event will bring together internationally celebrated designers and India’s emerging fashion voices, giving them a prestigious stage to present their work to top-tier buyers, editors, influencers, and key players from across the GCC.

Creative Direction and Designer Spotlight

The production will feature leading talents and influencers in the industry:

Emirates Holding Group will curate the event under its Emirates Luxury Show platform.
Veteran fashion show director Shakir Shaikh will lead the event’s creative vision and show execution.
Ken Ferns, a renowned name in fashion, has confirmed his participation and will unveil a custom-designed collection for the Middle Eastern market. Joining him are Shavan Kumar and Sam, founder of Mirror of Magazine, who will showcase a reimagined denim line debuting in Dubai.

A stellar lineup of celebrity showstoppers will walk the ramp for participating designers, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Further international collaborations are underway, ensuring a high-glamour event.

An Expanding Global Footprint

Following its Dubai launch, Eternal Runway will embark on an international tour across the Middle East and Europe:

Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)

Empowering Fashion’s Next Generation
To further support the creative ecosystem, Emirates Holding and MOVe will also introduce a Model Training & Grooming Academy in Dubai. This initiative is designed to nurture young talent and set high professional standards within the regional fashion industry.

Leadership Commentary

Hanif Shaikh, Founder & Chairman, Emirates Holding Group, stated:

“The Emirates Luxury Show is more than just a fashion event—it’s a celebration of artistic vision, entrepreneurship, and global creativity. Eternal Runway is our next step in connecting regional elegance with global style.”

Sudhir Padiyar, Founder of MOVe (Moda Orama Ventures Pvt. Ltd.), added:

“Launching this concept in Dubai has been a long-standing goal. With support from Rose Merc Ltd. and Emirates Holding, we’re giving Indian designers a platform to compete and collaborate globally. The response so far has been incredibly encouraging.”

Vaishali Parkar Kumar, Executive Director of Rose Merc Ltd., commented:

“This event marks an important chapter in our journey across the GCC. Through Eternal Runway, we aim to create timeless fashion properties that resonate with innovation, luxury, and cultural diversity.”

About Emirates Holding Group

Emirates Holding Group is a UAE-based enterprise under the Rose Merc Ltd Group, focused on developing high-impact ventures in fashion, real estate, and luxury lifestyle. Its Emirates Luxury Show is a signature initiative connecting international talent with Middle Eastern sophistication.

About MOVe (Moda Orama Ventures Pvt. Ltd.)

A fashion and lifestyle subsidiary of Rose Merc Ltd., MOVe specializes in global fashion events, creative curation, and talent development through IP-led platforms.

Also Happening: Emirates Real Estate Awards 2025 – Celebrating Real Estate Excellence Across Borders

On the same evening of 4th July 2025, at Marriott Al Jaddaf, Emirates Real Estate Awards 2025 will honor innovation and achievement in the real estate sector spanning India and the UAE. Organized by Emirates Holding and Rose Merc Ltd., with support from Global Shadow, Property Coverage, and Khaleej Times, the awards will recognize the region’s top developers, projects, and leaders.

Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)

A fashion-forward celebrity show will accompany the awards, merging the worlds of high fashion and property excellence.

Award Categories Include:

Get Involved: Nominate | Sponsor | Celebrate

Official Launch & Auditions Successfully Held at Media City – 25th May 2025

The press conference and model auditions for both Eternal Runway and the Emirates Real Estate Awards were held at The Agenda, Media City. Orchestrated by Sherif Thomas and Fashion Factor, with creative support from Elena Postachi, the event attracted major attention from the press, designers, influencers, and aspiring talent.

H.H. Sheikha Aisha bint Saud Al Qasimi attended the event and praised the organizers for their visionary initiative. She will serve as a chief guest at both the fashion showcase and real estate awards on 4th July 2025 at Marriott Al Jaddaf, Dubai.

https://www.emiratesluxuryhub.com

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